Speaking & Training
NYU Adjunct Professor:
July 2012 – Present
Search Marketing Course for the M.S. in Integrated Marketing Degree at NYU. In his course students learn all aspects of search, including organic, pay-per-click search, paid/sponsored listings, contextual listings, and paid inclusion, as well as optimization of site content through keywords, algorithms, and meta tags.
June 2010 – Present
6 week course on SEO, Online Marketing & Social Media as part of a Journalism certificate program offered by Mediabistro.
How to write for SEO:
Deadline Club, New York Society of Journalists, May 2010
New York Newswomen, July 2010
Presentation for New York City Journalists and Writers, teaching them the basics of SEO writing, how to get their articles and blogs found in the search engines results, and the basics of using social networks like: Digg, Stumble and Reddit to increase web traffic.
SpaFinder Writers and Bloggers
Training series for the content team and the bloggers of Spafinder.com. Teaching the basics of keyword research, how to tag images, write URLs, and write titles for search engines & users.
Social Media 101 Series for Business Owners
The do’s and don’ts of using Twitter and Facebook to promote spas, engage with customers and get more business. Find out how to easily set up Facebook and Twitter accounts and learn tips on what to say to truly engage consumers.