The Social Media Philosophy
It is a different conversation then the one you have when you advertise…
Don’t ask people to come into a different room with you (FaceBook, Twitter) and scream at them about the same stuff. Social Media is not the same as traditional advertising, people are on these Social Networks to look at photos, catch up with friends and exchange information, they are not there to be advertised to. If you use Social Media the same way you do advertising, you will fail.
So what do you talk about in Social Media?
Share your industry knowledge, entertain them, give things away, and listen to them. Position your company as an authority and a resource, then when you do try to sell, they will trust you.