Personal Branding: Using Google Alerts
Being a smart cookie isn’t about the knowledge you have, it is about how you apply it. All blogs have RSS feeds that allow you to subscribe to a blog and have the articles sent directly to your email or Google Reader account.
Here are some smart applications for Google Alerts:
- Setup a Google Alert for your name. -This way you know if someone is talking about you.
- Setup a Google Alert for your idols, competitors, companies you want to word for, etc, so you know what is going on and have material for a conversation with/about them.
- Be alerted about any subject/keyword on any website: “keyword” Site:www.sitename.com
- Shopping for something? You can do this for Ebay, Craigslist, Amazon, or any other site: “item keyword” Site:www.ebay.com -This will keep you from checking these websites everyday.